I was responsible for the design for a rebrand of the Wafi Mall in Dubai. The brief was to celebrate the complex’s unique architecture and heritage. The project involved brand positioning, signage, wayfinding and brand guidelines.
I created the branding and packaging design for a new scent brand. This project included illustration, concept development and print design.
I created a lookbook to showcase the Etsy Spring Summer 2019 Edit whilst working for Foundry Studio.
Whilst working for Deep, I created a luxury invitation for the RHC. This uses digital white ink to create a silver effect, as well as gold foiling for a luxe feel. Parts of the foliage link through the lettering to add depth.
Ashwood is a contemporary fabrics brand based in East London, aimed at local fashion designers and craft makers.
For the logo, I used a mix of hand-letting with a brush pen and Illustrator to create a personalised feel for the identity. The visual tone is clean and simple with a used sparingly, allowing the range of fabrics in store some visual breathing space.
I created illustrated pop-art style graphics for a new lip gloss launch. This was included posters, vinyl stickers, pricing cards, cutout graphic panels and the concept translates well into social media content.
I oversaw the branding design for internal communications at Selfridges Group. This needed to be high-end, elegant and translate across newsletters, emails and posters.
The angular 'cut through' design acts as staple feature throughout all design work, highlighting the creative contrasts between the companies' brand values. The gradient background is versatile enough to be used across print and digital, ensuring consistency throughout various platforms.
I created a typographic identity for a 3D interactive art installation in London.
London-based person trainer and health editor Taylor was looking for a visual identity that was feminine with warmth and personality. I created a hand-rendered logo to reflect this. .
Whilst working for Deep, I was asked to design an annual invitation for RHC. This uses de-bossed duplexed Colorplan card and a Spot UV finish.
Turner & Morocco is an Edinburgh-based brand, Specialising in the creative reuse of mid-century and antique furniture.
I created a custom logo, which set the tone for the overall feel of the brand - inspired by a blend of Art Deco and Art Nouveau styles. The Ampersand ligature has formed the basis of a repeat pattern for packing and printed material and is used across a range of print and online formats.
The Tribal typeface design is a personal project which evolved after designing a tribal-style piece of work at Cosmopolitan. I then decided to design a full set of characters.
The font has been designed two weights, with a set of numerals.
I was asked to help Submotion Orchestra with an album concept for their third studio album, for print as well as digital.
The image was a crop of a panting produced a while ago by a member of the band, which makes it that bit more special. The concept has gone on to be translated for posters, shoots merchandise and online promotion.
I created a simplistic logo for singer and musician Ruby Wood using subtle geometric embellishments on a hairline sans typeface. The illustrate elements were kept minimal to allow the logo can work alongside imagery without overcrowding the space.
The subtle Art Deco feel and geometric angles are a slight nod towards Ruby's jazz background, whilst remaining clean and versatile enough to work as a contemporary logo for a new direction in Ruby's sound.
Dom Howard is a London-based music producer and composer, creating a range of music for the advertising and film industries.
I designed a hand-rendered brush pen logo and kept the colour palette very paired-back. I also produced spot-gloss varnish cards for Dom and designed a website for him to showcase his portfolio of work.
I created a concept for an integrated campaign to promote Mother's day at the Exchange Centre in London.
I worked with the team at RI to create a packaging range for a line of cosmetics products. This included internal and external packs.